What To Do When No One's Paying Attention

One of the most discouraging things about starting out online is taking all the time to create content, only to have no one pay attention. It's disheartening to put some much time and effort into something and not see results. Today we're talking about a different solution to the crickets and how to look at core content in a different light.

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Welcome to the Little Miss Course Creator Podcast. I am your host, April Bradford. There is a big problem with the course Creation world. Course creators build a course, put it out there and either it doesn't sell or does are waiting between launches, wondering where the money is going to come from. Well, if you are ready to turn from a course creator to a course boss, we are going to flip that model on its head. In this podcast, you are going to learn how to build a course business based on strategy from Solo episodes with me where I will teach you everything I know about Corporation and digital marketing to fix your funnel. Episodes where you'll learn how to optimize your selling. This podcast will teach you the strategies to do that. Becoming a coursebox isn't always easy and it isn't always pretty, but I promise you it is worth it. So dive in and start implementing the strategies that you hear today and start building the life that you dream of, the business that you love and get those things on your vision board checked off your list. Hey there. Welcome back to another episode of the podcast. Okay. Today we're diving into a topic that is near and dear to probably a lot of your hearts. And that is what do you do when no one's paying attention? You're creating content, you're putting things out there, you're doing your best, and no one is paying attention. That's what we're going to tackle in today's episode. So let's talk about very first of all, core content. Core content is I like to say there are three types of core content, either a blog, a podcast, or YouTube channel. These are content that lasts forever. It's not social media that comes and goes, you know, like within the blink of an eye. It's content that last forever. It's searchable. People can find you that way. And that is what core content is. You should be creating core content on a consistent basis. I would say once a week, if not once a week, then once every other week. But what happens is you create this core content and put it out there. And the purpose you're creating it is so that you can build your audience. Right. And you can build that no like and trust factor. But then you're building it and no one's listening to it, no one's there, no one's watching it. And so it becomes really discouraging. Right. And when that happens, you get discouraged and then you're like, why am I even posting this? Why am I taking the time to create this? Because, let's be honest, creating content takes a lot of time, right? And so you question why the why behind all of it, right. There's no purpose to be putting this time and effort when there's no one there. Or you just feel like you're just putting it out there into the world of the black abyss of space. Right. So I want to dive in today to a different purpose of core content and a way to look at it that actually gets people to see it. Now, this way won't necessarily bring in thousands of viewers or readers or listeners, but it's going to take that traffic that you do have and optimize it. So I teach this concept, the optimize Lead Magnet. And what this optimize Lead Magnet does is it takes those people who have your Lead Magnet to your core content. So here's the problem with the traditional Lead Magnet. The purpose of Lead Magnet is an exchange. Right. A new subscriber exchanges their email address for something of value from you. Right. Whether that's an ebook, a checklist, a video series, whatever it is, it's something of value that they are willing to give their email address for. Right. And so you have your Lead Magnet. And the problem is a lot of people create this Lead Magnet, but they don't optimize it. Essentially, they don't give the next steps. They don't have a way for the new subscriber to go to the next level with you. And that next level doesn't have to be like buying your product or buying your course. This is where you can optimize to get these new subscribers into your world, submerged into your world in a way that they are binge listening or binge watching or binge reading your blogs and all of those things. So this is where I want you to switch your focus when it comes to your core content instead of just thinking of it as a way for new people to find you, which it is a great way for new people to find you and to build that no liking trust factor. But like I was saying at the beginning, that can be really discouraging when there's not a lot of eyes. Right. And so what you're going to do instead is when someone opts into your Lead Magnet, you are going to provide different avenues to connect with you. So for example, if you download my course creation playbook and you can just get that at littlemisscrosscreator. Complaybook if you download it, you'll see inside. I have links to podcast episodes, I have links to Facebook Lives, I've done. I have links to taking the next step with me. There's a lot of different links. So that these new subscribers that are brand new to my world and excited. Right. The most excited someone is when they come into your world is that first interaction with you, that first Lead Magnet, that first email. That's the hottest they're going to be right then and there. Right. So you want to get them instead of just promoting your core content in your emails and things like that. Because not all emails get open, but your highest open rate is the open rate of the email that's delivering your Lead Magnet. And so that's why in your Lead Magnet, you want to have links for these people to be able to dig into your world, right? They're going to dive into your world. And one thing that I also think is so beneficial about this is sometimes you download a lead magnet, right. From someone, and you may not use it right away, but then a few months or even a year goes by, and then you're like, oh, what's this in my Google driver? What's this, right, that I have downloaded around this thing. And then they happen upon it again, and it may be even a better time for them. And they still have those links, those links that are still good, those links to those core content, and then they can dive into your world. So, like I was saying, instead of getting discouraged that you're not getting a whole bunch of new eyes on your core content, I want you to look at it with a different lens, a way that you're creating this content for the people who are in your world already, and you are going to take them in a deeper level with you. Like, you know, core content is also made to build that know, like and trust factor. But again, it's really hard to feel like you're doing that when you're not getting eyes on it. And so that's why having this in your lead magnet is so valuable. The next thing I want to talk about is a lot of people struggle when it comes to getting eyes on their actual lead magnets. So that's probably the next question that you have in your mind is, yeah, I'm not getting listeners or viewers. And so how do I get people to opt into my lead magnet if I'm not getting traffic from my core content? Because there's no core content. No one's listening to my core content. Right. No one is paying attention. So what you need to do and again, this is why an optimized lead magnet can be so amazing is because there are two ways that I want to talk about really quick, how you can get people on your list, how you can get people into your world opting in for your lead magnet. So the first one is going to be a more organic way, and that is to borrow other people's audiences. You can pitch yourself to other people's if they have a Facebook group that you can go live in or do a post in, or if there's something that you follow that you could take over their Instagram stories for the day. Or you can be on their podcast, or you can be on their YouTube channel. You can be a guest blogger for them. And what you want to do is ask them before you get on their show. Or, you know, however you're interacting with them is asking them if you can pitch or promote your lead magnet. Not everyone's going to say yes, and that's okay. It's still really good to borrow other people's audiences, but people will say yes. And so as you can see, if they see you in front of someone that they already follows audience, they opt in for your lead magnet. And then you have this optimized lead magnet, it's going to take them deeper into your world instead of just, hey, here's my one freebie it's going to be, hey, here's a lot of stuff that I offer right here's. Links to my content, links to my videos, links to things that are going to help you along your journey, another way that you can bring people into your world quickly. So these two ways are ways that you can do it pretty quickly, borrowing someone's audience. And the next way is paid advertising on Facebook. So when you hear Facebook ads, Facebook owns Instagram, right? So if you run a Facebook ad, it's also going to run on Instagram, or you can choose it to run on Instagram. It'll automatically run unless you choose for it not to run on Instagram. So Facebook and Instagram ads, and these ads are lead ads, which can be pretty cheap to run for the most part. You can do it for $510 a day to run these ads to bring in leads to your world. And these people that you bring in are going to be brand new to you, right? Depending on how you structure your audiences and things in Facebook, your targeting audiences. But they are going to be a cold audience, someone that's brand new to your world. They don't know you. They don't know that you have this core content that you've been doing. They know nothing about you. So again, having this optimized lead magnet, they are going to have not only the value of the lead magnet, but they're going to have links to your content. So this is my way that I recommend that if you are discouraged or struggling to get eyes on your core content and you're questioning why in the world am I even doing this when no one's paying attention, don't think about all the fish in the pond, right? Think about the one little fish in your fish tank that you're going to take care of that. And then you're going to take care of another one when it comes in. And then you're going to take care of the next one when it comes in. And yes, people can still find you through your core content, but your core content now instead of thinking about it like, oh, I only got five listens on my podcast this week or whatever it is that's discouraging know that those people you are nurturing, the people who are the most important, the people who are on your email list. And like I've said before, that's the golden ticket to building your online course business is having an engaged email list. And this is one of the very first ways that you can do that is building this optimized lead magnet with links to your core content. So hopefully this helps you hopefully this gives you a little bit of hope that if you have been on the struggle bus of why am I doing this? The discouragement of being lost in the sea of the online abyss. Don't worry, you are not creating for the masses. You are creating for the one and by doing that, it creates a much effect on that one than trying to affect all right, I will see you next week. Same time. Same place. Bye.